The Ultimate Differentiator
The World's Simplest 9 Step Differentiation Framework
Step 1
MARKET MAPPING
Mapping out your plan of action before building your differentiation is crucial. It's like having a blueprint before constructing a skyscraper. Without it, you risk creating an uncoordinated and ineffective brand identity. A well-planned strategy ensures that every aspect of your differentiation aligns with your vision, resonates with your target audience, and stands out in the market.
Step 2
IDEA INCUBATOR
As we brainstorm a unique differentiation for your team, think of the Idea Incubator step as your creative compass. This engaing process navigates the brainstorming journey, unlocking innovative viewpoints and unique insights, unveiling your team's perfect distinction.
Step 3
BARRIER BUSTERS
Barrier Busters lets you decode your client's ultimate outcome and the barriers standing in the way. It's your stage to spotlight your abilities, showing how you'll guide clients past these barriers so they can confidently reach their desired outcome.
Step 4
IRRESISTIBLE INVITATIONS
Understanding your ideal prospects' motivations helps you create an Irresistible Invitation. It lets you tailor your strategy to their needs, guiding your content marketing and product development. It's about more than just getting clients; it's about finding the "IDEAL CLIENTS" and getting them to schedule a meeting. The OFFER is everything!
Step 5
SERVICE SCULPTING
With Service Sculpting, we dive into the thrilling process of carving out your unique delivery mechanism to your market. Our "signature solution" helps you design a distinct approach by leveraging Step 3, Barrier Busters, by breaking it down into 9 essential experiences your clients crave on their journey with your company.
Step 6
DIVIDE & CONQUER
Unleash the power of teamwork with Divide & Conquer. This step channels your team's talents and creativity towards a single goal: attracting more people to your selling process. Craft a foolproof content marketing strategy that predictably attracts new leads and converts them into scheduled appointments.
Step 7
BARRIER BISECTION
Barrier Bisection helps you create unique strategies to propel potential clients towards the 9 outcomes pinpointed in Step 5. These custom solutions will map out your plan to close the gap between where they are currently and where they want to go. This will amplify their trust in your solutions and ignite excitement for your services and fill your calendar with little to no resistance!
Step 8
CASCADING INCENTIVES
Unleash the power of Cascading Incentives! Create magnetic mini-offers that showcase how your team can overcome their barriers and achieve the outcomes identified in Steps 5-7. By cleverly stacking these offers one after another, you'll form an escalating, irresistible attraction to your solution and compel potential clients to take the next step and schedule a meeting with your team!
Step 9
BRINGING IT HOME
Bringing it Home is where we take all the incredible work we've done in the first 8 steps and combine them into a visual, tangible product and selling system.
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